We thank to Miguel Gil Tertre for sending us this document
10 years after its incorporation, Google is not only the number-one search engine on the Internet, but also the perfect example of a new-technology company: powerful and always innovating. Should it therefore be on every front: browsers, mobile telephones, networks, terminals and social networks? Time flies and Google needs to define what it wants to be in the future or if it wants to be everything at the same time.
An initial doubt arises with the change in the trend of the economy. Despite surviving the dot-com crash, Google is accustomed to a context of permanent economic growth. Will it be capable of maintaining this spirit on a crisis scenario? How will the online advertising market react to this crisis?
The current discussion about Google focuses on a number of concepts: mobile broadband, cloud computing, the concern for user privacy and data security, the effects of the economic crisis on the online advertising market, Obama and net neutrality and possible changes to the perception of its image due to its control of advertising on the Internet and the amount of personal data it processes.
Last year, Google was marked by the G1 telephone, the appearance of Google Chrome (its cloud-computing browser), its participation in the auction for 900 MHz licenses in the United States and its OpenSocial platform. However, the downside reveals the legislators’ opposition to its advertising agreement with Yahoo through the application of antimonopoly legislation.
Diversify or focus on online advertising, controlling costs? What is Google? Where is it going? These are some of the questions this new ENTER analysis seeks to answer.
Miguel Gil Tertre
miguel.giltertre@gmail.com
+ 00 32 495182375
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Google, 10 años después (Spanish) [Download PDF - 1.4 MB]
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